Established in 1989, Ming Cycle was initially engaged in the assembly of bicycles and supply of components. Thanks to its accurate sensitivity to the bicycle market and technologies, Ming Cycle partnered with famous American and European bicycle brands, becoming the special contract manufacturer of international companies.
Now, Ming Cycle has 260 employees in Taiwan and produces 300,000 bicycles annually. It’s one of the top 5 bicycle factories in Taiwan and various bicycles it manufactures for famous brands in Europe and America are being sold in over 40 countries in Europe, North America, Oceania and Asia. And its large business team provides customer-oriented services. Optimistic about the business opportunity of global environmental green energy and using the advantages of Taiwan’s being the kingdom of bicycles, Ming Cycle has been developing its own brand and made many investments in Taiwan to make Taiwanese brand enter the global market.
Purchasing the classic brand of UK demonstrates its business capacity
Ming Cycle has gained a firm foothold in the global contract manufacturing market of bicycle and won approval from its partners due to its professional production technology and its emphasis on quality. STRiDA, designed by a UK designer, is a famous European brand of folding bicycles. In 2007, Ming Cycle bought it and invested in the research, development and improvement positively. In this way, Ming Cycle has evolved to a brand operator from the previous contract manufacturer and begun to build distribution networks of agents in every country gradually to sell its products globally. STRiDA is advertised as fashionable, convenient to carry and being able to be folded quickly. Besides, it cooperates with the public transit of Belgium to promote the discount program, which has a large response. Therefore, Ming Cycle plans to promote this marketing mode in Taiwan to drive the low-carbon fashionable life trend and make contributions to the global environmental protection.
In recent years, Ming Cycle has also been planning to enter the electric bicycle market positively and invested resources in the research, development and promotion of its own brand MING. Though it’s positioned as a high-priced product, its simple streamlined shape and color have helped it gain recognition in the European market.